Social Media Marketing is a next steps towards business goals!!!
Marketing in the past was the one way communications; but due to rise of social media it has become easy for both the sides to have a direct conversation. In Internet, Social media has taken over the world. It is used by both communicate and to share information publicly and privately. Social network, social channels or platforms it all means the same. Facebook, Twitter, Instagram, LinkedIn all of the platforms are constantly been used to share huge amount of information all over the world on daily basis.
Social media marketing is a way for companies or brands to interact with customers, maybe potential customers in a social, natural way. This is typically done on bigger sites like Facebook, LinkedIn or Twitter but it can also be done on smaller niche sites that are built more around community. Social media is like a town-hall, it’s a place where people to come to see their families or to catch up with friends, share stories even discuss today’s latest breaking news or educate themselves.
There are more than 2 billion social media users today. Thousands of brands use social media to share information about their brands and services through regular posts and paid promotions. Every day more and more brands are adding social media marketing in their marketing campaigns and plans. With the growth of smartphone culture, today we are spending more time on social media than ever.
Today it is very important as businesses to invest in social media. It’s true that, there are business who do good without social media but with addition to social media they will only be able to take their business to another level. For example, Facebook has 1.4 billion daily active users, even tough your business has a small target audience but you know where they are spending their more time and what information they have provided among themselves like where they live, what languages they speak, how old are they and many more.
One of the main reasons why social media is effective in achieving business goals is because you have personalized communication with your potential customers. Social media is far more cost effective than any other forms of marketing. For compression, you can reach thousands of people on social media for a fraction of cost what it will cost you on a T.V. spot or a street bill board.
Also unlike traditional advertising, with social media you will he able to track and measure the performance of your investment. Social media can also be to understand the companies competitive. By monitoring your competitive, you can insure that your content provides more values to your audience.
People don’t want to be handed a flyer with your sales pitch on it, people want to discuss and engaging things that are relevant to them, interesting to them, as a chance for brands to get in touch with these prospects; that could be coming through their pipeline, as a chance for them to reach out to people that may not know anything about them, to be able to discuss what’s important to them, to engage in these conversations and have real discussions about real things that matter to the individual.
Social media marketing can serve every stage of the buying cycle. To me, there’s really two that stand out the most. The first one is the awareness stage which is where customers or prospects may not know anything about your company and you’re really just trying to get yourself in front of them. So you’re trying to engage in conversations with them or trying to just find places where they’re talking about things that are related to your company, so you reach out to them and just make them aware of your company.
The second one is kind of on the other end of the spectrum which is more the customer relations side of things. Whether that support or just turning your existing customers, your most loyal ones, into brand advocates. If there’s one thing to remember with social media marketing is to be yourself and have a personality. People don’t want to engage with something stiff or just a logo they want to engage with a human so be a human being, be natural and be social.
There is a vast career in the field of Social Media Marketing. Learning the right strategies of social media to increase your business and make your brand a popular brand that more audience will attract towards you and approaches you. As a social media manager you will required to understand this landscape of marketing.
GS YAY has a great career oriented course for the interested students in social media management and marketing.
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