Profile Building is main factor to get Successful in LinkedIn

Forget about Twitter, Instagram and Facebook. LinkedIn is where the money is. LinkedIn is the biggest business to business social network in the world. So if you want to be there and you want to be successful on LinkedIn than it’s important that you have a good LinkedIn profile. In order to have a good profile we want to review 3 key factors.

First thing is your profile picture. Your profile picture is very important because on the basis of your profile picture people will want to connect to you or offer your business proposals or maybe offer you a job. Now, if you don’t have a profile picture or if it’s outdated than you really have to work on that. What do you need to have a good profile picture? Well, first thing is that is has to be close up. Look into the camera, smile, have a neutral background and dress appropriately, wearing minimal jewelry and accessories and certainly no headwear or no sunglasses. These are things to avoid in your profile picture. This picture could work on Instagram but it’s not really suitable for LinkedIn. These are actually existing profile pictures that you find on LinkedIn.

On LinkedIn, you need a professional look on LinkedIn. So how do you know that your profile picture is good? You could ask colleagues or maybe friends but there’s another thing that you can do and that’s to use Photofeeler.com. Now Photofeeler.com is an application, it’s a free. It’s online and what it does is that professionals like you and me they review your picture on the basis of three criteria: likability, influence and competence.

Second thing you want to do is to have a look at your headline. Your headline is the piece of text that comes below your name. And your headline you have to see that as an ad as the tile of an ad. It has to you know draw the people in to your profile and make them want to read more about you. Now per default LinkedIn uses your job title there. There’s nothing wrong with that but sometimes that can be a little bit boring. Like marketing assistant or sales manager. So there’s a simple rule that you can use to enhance to make your title better on LinkedIn. And that’s to use your job function and company name + most important keywords + Zing factor.

Now the third thing you want to do is to write a strong summary. The summary is the piece of text that you can find below your title. In your summary you can explain what your skills are, what your strengths are. For instance if you are a sales manager, then you can explain in your summary how you can help other people, how you can help businesses to grow or what solutions you can offer to them. Also in your summary you can add social proof. Now that is very strong. You can add links to you website, to a blog, a slide share and you can even add YouTube videos there. And it’s very easy to do, it’s super easy.