Digital Marketing an Evolution over the Internet!!!
Over the past few decades, marketing has had to keep up and content with leaps in technology and our relationship to it ever since. In today’s world where the internet is entwined with everything we do, the importance of digital marketing has become very clear. It has also become an integral part of what business means to its customers. In this world where we have more than hundred million people who use social media on a regular basis and are expected to be at least familiar with the core topics of Digital Marketing.
In simple terms, I would say it digital marketing is the promoting of products over the Internet or any form of electronic media. Now people consume digital content on a daily basis like for example in the beginning we would read all the news or the day-to-day news in use over the newspaper. But ever since we’ve got smart phones, tablets everything is bound to the online activity. So very soon the traditional marketing platforms will disappear by replacing it with a digital Market, which will completely take over the industry. There are so many advantages which you cannot even count.
Now if we talk about the history or the evolution behind the growth of digital marketing, this was first used in the early 1970s where a programmer called Ray Tomlinson sent the first email and through this it was established that you can communicate using machines. But this was just the beginning. Did they know that digital marketing would create a revolutionary in the field of marketing as a number of users increase. The landscape evolved from email to search engines like Archie, Yahoo, and Google and also ecommerce sites, like Amazon, eBay and many more.
The better starting point for the history of digital marketing was in the year 1990. This was when the term digital marketing was first just in the launch of Archie first search engine. Now “What is Archie?” Archie is a tool for indexing FTP activities allowing people to find specific files. Most of you might not know that Archie is a very first internet search engine. This is when the digital marketing term was first used, then in the year 1993. The first clickable web advertisement Banner was released. So this is also another added weighing for all marketing followed by which in the year 1994. Yahoo was launched which was the first e-commerce transaction over net market and also in the year 1996 smaller search engines like hot pot and Alexa were released next in the year 1998.
So here, digital marketing has already been grown to one extent and this was also the birth of Google. Microsoft also launched MSN, also in the year 2001 the first mobile marketing campaign took place. In the year 2003 Word Press was released and also in the year 2000 for Gmail, Facebook and Google goes live. These are the Milestones which digital marketing has achieved.
In 2005, YouTube was being launched; in the year 2006 Twitter was launched, Spotify was launched in the year 2008, Google launches its first real-time search engine results in the year 2009. WhatsApp has also launched in 2010, which I think this application is used by most of them. WhatsApp is also a platform for digital marketing. In 2011, Google Plus and Google Panda was launched, 2012 Knowledge Graph was launched by Google and also in the year 2013, Facebook Messenger app was launched and also this is the year where Facebook took over WhatsApp. Also in the year 2015, there was Snapchat. So this is exactly how digital marketing took the mainstream one by one.
Year by year, you can see that they’ve come across so many challenges and they’ve discovered so many new things. The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last few decades. Although early desktop publishing software in the first PCS caused search in print Marketing. In the 1980’s the computers where a little more than glorified typewriter and also in the coming few years the number of people using the web sword from 16 to 17 million. So this is a very huge number. How digital marketing was in the play ever since the beginning.
“What according to you is Digital Marketing?” So it is just a platform or it is just a medium through which you can get a lot of followers or you can promote your product but that’s not it. Digital Marketing is one of those fancy new buzz words that is used in the recent days. It encompasses all marketing efforts that promote your product or brand using electronic devices or the internet. It leverages online marketing tactics such as mainly search marketing, email marketing, social media marketing and mobile marketing in order to connect with the current and prospective customers.
So if you go but the definition digital marketing is basically internet marketing. It is also referred as advertising and delivering through digital channels. The channels can be social media platforms mobile platforms email or web applications search engines and websites. Digital marketing is any form of marketing product or services that involves electronic devices. So this is a major reason why it’s been around for more than decades.
So now let’s understand why exactly do you need to master digital marketing? What’s the need? What is the necessity for you to learn digital marketing? The major reason would be marketing has a lot of options. It is always related to the strategies associated with it and also you can get creative and experiment with every little aspect of the marketing campaign. But when you compare this with the traditional way of marketing, this is impossible. The task that you can complete online cannot be done with the help of traditional marketing. So Traditional marketing firms would be printing ads phone communication and also physical marketing.
Now, if you want to start off your business and you want to promote them. You cannot go to everybody’s house knock on their doors until I’m going to start this project or I’m going to work on this. Would you please help me do it? No. Nobody in the recent days do that. So one platform that you can actually put across your views put across your ideas about what you’re going to be doing is digital marketing. So you can actually get a lot of support from the other people who are already working on it and also you can get a lot of guidance. So this is exactly why you need to master digital marketing.
The scope of digital marketing has several smaller divisions that work in different directions yet contributing to the overall growth of the firm. Basically digital marketing is considered as an umbrella term which is also known as data-driven marketing and operates over the digital platform that is the internet for the introduction and promotion of various goods and services.
The future of digital marketing is booming not just in one particular country, but all parts of the world in the year 2016. The industry was taken by surprise with over 1.5 lakh job opportunities in the digital marketing. Domain well what followed this was an even bigger surprise when the only first quarter of 2017 marked close to 8 lakh of job opportunities. The surveys were conducted by a various forums, which have predicted this number to grow with digitalization in the nation.
Today digital marketing industry is at its peak and the moment due to many reasons are these points. It is flexible since the entire work can be done on the internet. There is no friction of a particular place. It doesn’t matter if you are at office or you’re at home, even if you are at your native or any place, all you need to do is have a device that is connected to the internet and then you are sorted and it is very easy accessing.
Digital marketing is exploding. The digital media is no rocket science. It is just a piece of cake the newest of all the users used to take a minimum of few days to learn, how to operate the digital media. This is purely a user-friendly medium. It also has high engagement ratio. This is also considered to be true because the traditional media are being completely overshadowed by the internet. LED digital marketing due to the high engagement factors, the brands and companies have begun to give extra emphasis to the ad campaigns run on the Internet or over the television advertisements. Google makes over 100 billion a year through ads. Facebook’s generating over 40 billion a year through ads.
The next we have the job opportunities. Like I mentioned the number of job opportunities in the field of digital marketing is very massive. The more user engagement the more job opportunities. The employment sector has seen a major share of jobs generated by the digital marketing domain. The Courier scope in digital marketing seems very attractive to masses and that is one of the major reason why the professionals are learning this course to enter the industry. So you will for sure get a promising job if you take up digital marketing seriously.
Advertisers running a social media campaign can easily measure the performance of the campaign in real term without waiting for long intervals. You don’t have to wait for any of the results that you’re looking for. The result generation is very easy. So these are the major reasons of the scope where digital marketing is required.
Now that you’ve understood about the scope of digital marketing. The different types of digital marketing include SEO, email, content, social media and mobile. So first, we’ll start off with learning about a SEO. So “What is SEO”? SEO is basically a search engine optimization. It is a process of Optimizing content technical setup and reach of your website so that your pages appear at the top of the search engine result for specific keywords. The ultimatum is to attract customers or visitors to your website when they search for products or Services related to your business.
SEO also enforces the need for user-friendly website valuable and engaging content and credibility for other websites and customers or visitors are to recommend you by linking to your website or tagging you in our social media posts. So in order to generate traffic to your website, you can follow the procedures that are on page SEO, off page SEO and Technical SEO. So this on page SEO focuses on the content that exists on the page of website if you want to research about a keyword for their search volume or the intend.
Now talking about off-page SEO, it mainly focuses on all the activities that takes place off the page. When looking to optimize your website. Now talking about technical SEO, this SEO mainly focuses on the backend of your website, like for example image compression, CSS, file optimization and structured data are the different forms of technical SEO that can easy of websites loading speed. So this is about SEO or search engine optimization.
Let’s move ahead and take a look at content marketing. So there is a famous saying called “Content is King”. Have you guys heard of it? Well, yes, you definitely. Quality is the fuel that drives your digital marketing strategies. So content marketing denotes the creation and promotion of content assets in order to generate brand awareness, lead generation traffic growth and customer interaction. So, if I say content marketing, the first thing that anybody would think of is creation of videos, writing blogs and info-graphics. YouTube is the second largest search engine on the internet and videos are completely taking over the digital marketing world. So the content marketers or the content creator is making videos that help in brand awareness, lead generation and many more.
A recent report also shows that 75 percent of marketers say video conversation rates outperform other marketing. Content making videos is also one of the way in order to get your content to rank. Now talking about blog writing and publishing article on a company blog will help you demonstrate the industry expertise and generate organic search traffic for your website. So this is exactly a how content pocketing works. The people creating content and offerings relevant content helps your audience to take you as a valuable source of information. So always make sure that the content should be very interesting, so you can grasp their attention.
Next we have paid search. Paid search is also called as pay-per-click. So this advertising refers to the sponsored result on the search engine result pages. So if you search for any of the content, if you find the word add below the title of the topic that is the paid search. So that is actually a paid advertising. PPC ads are visible flexible and effective for many different types of organizations with this paid search. You can only pay when your ad is clicked.
You can also tailor your ads to appear when a specific search phases are entered or targeted. Some of the channels where you can use PPC are paid ads on Facebook, Twitter ads and sponsored messages on LinkedIn. The social media marketing promote your brand and also the content on the social media channels in order to increase your brand awareness, drive relevant traffic and also generate possible results.
What will be the first thing that comes to your mind? It would be Facebook, Twitter, Instagram, LinkedIn and many more. So people these days mainly rely on the social networks in order to discover research and educate themselves about a brand before engaging with it. For marketers, it’s not that tough to just post on Facebook or LinkedIn accounts. We’ve social element into every aspect of your marketing activities in order to create an opportunity for sharing.
In email marketing, major companies usually communicate with their audience or customers through email marketing. Emails are basically used to promote contents events and also talk about the discounts. It helps in directing people to the website and also in order to succeed in email marketing. You should satisfy all the core attributes like it should be trustworthy, that is you need to generate people’s trust with the help of a relevant email that is the image would be relevant to the topic or the subject that you’ll be discussing about conversational.
So always make it conversational and make them feel that you’re talking to them just like a colleague even though you don’t know them. You just have to make sure that you’re being placed into them. You’re portraying yourself to be pleasant be coordinated and across the channels that is you need to be on time with your marketing strategic. You should always have a strategy to drive the customers to your website.
In mobile marketing, mobile devices are becoming an integral part of our lives, and hence it is vital for marketers to understand how to communicate on the channel effectively. All these Social media marketing applications can be downloaded on your phone and also you can use SMS.
So these are the different types of digital marketing which is available and also finding the right method for your business is the key to success. If you are keen to know more about digital marketing and want to pursue your career in digital marketing, then there is YAY FELLOWSHIP which will make you expert in Digital Marketing.
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